The rules

No costume. No screenshots. Pay.

1. 1.Rank is current length, not a screenshot. A centimetre you just paid holds for one hour. Then gravity. Pay to stay up.
2. 2.$1 = 1 cm. Whole dollars only. They called it a bid. It was always a ruler.
3. 3.A new listing starts at $5. Cheaper than the domain you bought to look busy.
4. 4.The number you enter is your lifetime total. You are charged the difference. Extra centimetres start leaking after that first hour.
5. 5.Raising costs at least $1 more than your current total. Honesty compounds. Gravity does too.
6. 6.Passing #1 costs at least $5 more than their current length. Catch them on the way down if you want.
7. 7.Equal length: the older listing stays higher. First to drop the act wins the tie.
8. 8.Same URL or same @handle is the same listing. You cannot fork a new personality.
9. 9.The card is the ad. Tapping it sends people to whatever you listed. That click is the only ROI that is real.
10. 10.Today ranks who still has something up from the last 24 hours. All-time ranks everyone still on the board.
11. 11.A duel is a link you send. Free. They pay only if they cannot stand being the shorter one on a URL with their name on it.
12. 12.Payments are final. No refunds. No “it was a bit”. No “it's just marketing”. It is the product.